The renowned Z 7II and Z 6II mirrorless cameras, NIKKOR Z lenses and the flagship D6 DSLR are the proud award recipients from the world-class design competition

SINGAPORE –Nikon Singapore Pte. Ltd. is pleased to announce that its imaging products have received the Red Dot Award: Product Design 2021.

The Z 50 is Nikon's first APS-C size (Nikon DX-format) mirrorless camera, inheriting its design and operability, reliability, and future possibilities as a mirrorless system from the Nikon Z 7 and Nikon Z 6. The Z 50 condenses the characteristics and technology of both into a compact, lightweight, and durable body capable of superior rendering capabilities and rich power of expression.

The D6 is Nikon’s flagship DSLR camera equipped with the most powerful AF system in Nikon history that provides the necessary support for professional sports photographers and photojournalists to perform at their best. In combination with the rich line-up of NIKKOR F lenses, photographers can capture decisive, once-in-a-lifetime shots with enhanced accuracy and precision.

The Z 7II and Z 6II are the next generation full-frame (Nikon FX-format) mirrorless cameras for which the large-diameter and short focal flange distance of the Z mount was adopted. Reliability and operability have been improved with the adoption of Dual EXPEED 6, which increases the number of shots with a single burst of continuous shooting as well as enabling support of dual card slots, meeting the needs of users.

Made for the Z 7II and Z 6II, the MB-N11 Power Battery Pack, ideal for vertical shooting, increases the number of possible shots while offering a firm and comfortable hold. The MB-N11 Power Battery Pack supports a hot-swap system and is well suited for extended use, such as when recording video or capturing shots for time-lapse videos.

The NIKKOR Z 14-24mm f/2.8 S, NIKKOR Z 24-70mm f/2.8 S and NIKKOR Z 70-200mm f/2.8 VR S are zoom lenses that maintain a constant fast maximum aperture of f/2.8 throughout the entire zoom range. Adoption of the Z mount has enabled high flexibility in lens design, allowing more light in to hit the sensor and delivering improved low-light performance and edge-to-edge detail in both stills and videos. These lenses cover a broad range of focal lengths—14mm to 200mm—expanding possibilities of imaging expression in a wide array of scenes, from close-ups to wider perspectives of portraits, landscapes to wildlife.

10x25 STABILIZED is the first compact binocular of Nikon to be equipped with the STABILIZED function. The compact and lightweight double-hinge foldable body is suitable for not only long-time but also one-handed use.

The Red Dot Design Award, sponsored by Germany's Design Zentrum Nordrhein Westfalen, is a world-class design competition that has around 65 years of history. Red Dot stands for belonging to the best in design and business. Its international design competition, the “Red Dot Design Award”, is aimed at all those who would like to distinguish their business activities through design. The distinction is based on the principle of selection and presentation. Excellent design is selected by competent expert juries in the areas of product design, communication design, and design concepts. For more information, visit https://www.red-dot.org