Take family photography to a new level of fun with the easy-to-use COOLPIX W100. Waterproof to a depth of 10m*1, shockproof to a drop of 1.8m*2, cold-resistant down to -10°*3 and dustproof*4, bring it anywhere and capture of all your family’s memorable moments with a simple click of a button. With Snapbridge, stay constantly connected and share the joy with your friends and loved ones no matter where you are.
Share your best shots with SnapBridge, a new feature that automatically downloads your images to your smart device via a constant Bluetooth Low Energy (BLE) connection. Once SnapBridge application is installed, you can easily activate the camera’s built-in Wi-Fi*8 for wireless image transfer on compatible smart devices by using the SnapBridge application. BLE maintains constant connection with minimal power, so you can continue shooting and sharing without draining your batteries too quickly. SnapBridge also allows your smart device to access your camera, even when the camera is switched off. It even automatically archives your pictures onto Nikon Image Space*5.
SnapBridge is now available for download on Google Play™ for Android™. See the App Store® for the latest information on camera firmware compatible with the iOS version of the SnapBridge app.
Photograph stunning images of your loved ones from any distance, thanks to the 13.2-megapixel CMOS sensor with 3x optical zoom*6 and 6x Dynamic Fine Zoom*7. Whether it’s the kids playing with ocean waves or your friends in a swimming challenge, you can capture these spontaneous moments with the COOLPIX W100’s Target Finding autofocus that automatically focuses on your subject anywhere in the frame. The COOLPIX W100 also features a continuous shot combining technology, which helps produce clear shots, no matter the lighting condition.
Even if it gets wet, left out in the cold or dropped on its side, the COOLPIX W100 keeps on going. Take it on a dive up to 10m*1 underwater, drop it from 1.8m*2, brave the cold down to -10°*3, or bring it with you to the sand dunes*4, capture all of your family’s exciting activities without worry.
Get creative with the COOLPIX W100. With a wide selection of different effects and modes such as Add Cartoon Effects, Stamp, Add Makeup, Add Light Trails, and macro mode, create photos that stand out from the rest.
With its rounded shape and easy-to-use buttons, the COOLPIX W100 is made for everyone, regardless of age. Featuring an approximately 230k-dot, 2.7-inch TFT LCD monitor and an all-new welcome screen that changes depending on the time of the day, it is easy to review your images and memories. If you are worried about accidentally deleting precious photographs, simply activate the Image Lock feature. Weighing only approximately 177g with battery and SD card, the lightweight and compact COOLPIX W100 fits perfectly in the hands of any photographer.
*1 Waterproof: a depth of 10m / 33ft [JIS/IEC protection class 8 equivalent (IPX8: shooting enabled for 60 min underwater at a depth of 10m / 33ft)].
*2 Shockproof: resists a drop of 1.8m / 5.9ft (Passed the NIKON drop testing condition, which is compliant with MIL-STD 810F Method 516.5- Shock).
*3 Cold resistance: down to approx. -10°C (14°F).
*4 Dustproof: JIS/IEC protection class 6 (IP6X) equivalent.
*5 Register for your Nikon ID to receive unlimited online storage for thumbnail pictures at a resolution of 1920x1080 on NIKON IMAGE SPACE, for free.
*6 Approximately 30mm - 90mm equivalent in 35mm format.
*7 Approximately 180mm equivalent in 35mm format. Magnification of Dynamic Fine Zoom is calculated from the maximum wide-angle position of optical zoom.
*8 The camera’s built-in Wi-Fi® capability can only be used when SnapBridge application is installed on compatible smart devices.
The camera’s built-in Wi-Fi® capability can only be used when SnapBridge application is installed on compatible smart devices.
Android 5.0 or later or 6.0.1 or later
A device with Bluetooth 4.0 or later (i.e., a device that supports Bluetooth Smart Ready/Low Energy) is required.
1. Key features
An amazing vacation can become a big disappointment if your memories don’t come home too. With the COOLPIX W100, there’s no worry because it’s waterproof down to a depth of 10m, shockproof to withstand a 1.8m drop, freezeproof down to a temperature of -10°C, as well as dustproof. So even if you take it on outings and you accidentally drop it, or it gets wet and messy at the beach, or winds up in the snow, you won’t lose your precious memories.
The CMOS image sensor ensures quality images while the 3x optical zoom (30-90 mm*1) and 6x*2 Dynamic Fine Zoom (approx. 180 mm*1) give you the reach you need. Capturing your subject is easy since Target finding AF automatically finds your intended subject within the frame. Easily compose your shot using the approx. 230k-dot, 6.7 cm (2.7-inch) LCD monitor. Taking pictures of the kids underwater is easy too - let the Underwater face framing function look for faces and automatically take a picture when it spots someone. In addition to large separate shutter buttons for stills and movie shooting, there are four buttons conveniently located next to the LCD monitor for intuitive operation.
*1 35mm format equivalent.
*2 Magnification of Dynamic Fine Zoom is calculated from the maximum wide-angle position of optical zoom.
Photos taken at the beach or even while submerged can be shared right away thanks to SnapBridge. You see, with SnapBridge the camera opens a constant connection to your smart device via Bluetooth® Low Energy (BLE), so each shot you take automatically*1 gets sent to your smart device in original or thumbnail format (approx. 2 megapixels).*2 And since thumbnails can be uploaded*3 to NIKON IMAGE SPACE cloud service with no limitation, you have infinite storage and an easy way to share through social media. The camera even syncs date/time/location and two pieces of credit information (i.e. copyright, comments, text and stamps) with your smart device for easy travelling overseas. Plus, support for Wi-Fi® and NFC further expands wireless connectivity. Shoot yourself from a distance or get into group shots with camera’s remote control, then wirelessly share your images right away. Enjoy the benefits of a seamless connection between camera and smart device as well as uploading to your favorite sites, with the quality of Nikon.
*1 Automatic transfer of videos is not supported. Videos can be transferred manually by selecting them on the smart device
*2 Using this service requires installing the SnapBridge app to the smart device prior to use. This can be downloaded from the application store of each smart device (free).
*3 Only when using SnapBridge to upload thumbnail images (approx. 2 megapixels), there are no limits to the amount of images that can be uploaded. There is a 20GB limit on uploading JPEG original images. Using this service requires customer registration (free).
Notes: Wi-Fi® and the Wi-Fi CERTIFIED logo are registered trademarks of the Wi-Fi Alliance. The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Nikon Corporation is under license.
In addition to the Bubble and Neon effects, make your shots more unique and fun to share by applying one of the background lines with the new Add Cartoon Effects. You can also beautify your images with the new decorative Stamp feature. Have fun rating each other’s pictures by adding “Excellent!” and “Good!” stamps at the touch of a button. Easily create animated slideshows with background music. By setting the Variety Menu to “on” you get a colorful graphical screen with extra functions to make operation more fun, or set it to “off” for a simple menu screen with essential functions. Feel lucky when a rare version of the Welcome screen is displayed, or simply enjoy the variety with 26 cute welcome characters. Get family conversations going with fun functions both kids and adults will enjoy.*1
*1 Variety menu has to be selected to apply these features.
Shoot Full HD 1080p resolution movies (30 fps) to capture living memories with high quality. Shoot a movie miniature, in which time-lapse stills are taken at intervals and stitched together into a single movie. Street corners and landscapes will look like moving miniature models.
Note: Full HD refers to this camera's ability to record movies in 1920 x 1080 format.
Shooting light paths of the stars, aircraft, cars and other moving vehicles has been a difficult challenge until now. The add light trails mode makes it easy because it automatically composites multiple shots to show light paths without blowing out the highlights of a nightscape.
The rounded design and comfortable fit of the COOLPIX W100 makes it safe even for kids to hold, yet the unique design will have parents wanting to hold it too. Available in four pop colors that highlight how fun photography can be, adding a dash of excitement to your next outdoor excursion.
Both adults and kids alike will be fascinated with adding “makeup” effects on faces. Apply Color faces, Color lips, Add mascara, Add eye shadow and more, to make portraits and selfies look more lively. A total of 12 glamorous effects are available.
2. Other features
• High-performance NIKKOR lens
• Exchanging messages (Records two voice messages)
• Micro-USB connector for quick charging on the go
• Restrict Image Deletion (Image lock)
• Make photo albums function
Compact digital camera
13.2 million (Image processing may reduce the number of effective pixels.)
1/3.1-in.type, CMOS, Total pixels: approx.14.17million
NIKKOR lens with 3x optical zoom
4.1 to 12.3mm (angle of view equivalent to that of 30 to 90 mm lens in 35mm  format)
f/3.3, to 5.9
6 elements in 5groups
Digital zoom magnification
Up to 4× (angle of view equivalent to that of approx. 360 mm lens in 35mm  format)
Electronic VR (movies)
Motion blur reduction
Electronic VR (still images)
[W]: Approx.5 cm (2 in.) to infinity, [T]: Approx.50 cm (1 ft 8 in.) to infinity, Shoot close-ups, Photograph food, Shoot under water, Mirror, Add a bubble effect, Add a neon effect, Add a cartoon effect, Take soft pictures, Create a diorama effect, Shoot a movie miniature, Highlight colors: Approx., 5 cm (2 in.) (wide-angle position) to infinity (All distances measured from center of front surface of the protective glass)
Center, face detection, target finding AF
6.7cm (2.7-in.) diagonal
Approx. 230k-dot, TFT LCD with anti-reflection coating and 5-level brightness adjustment
Frame coverage (shooting mode)
Approx. 96% horizontal and vertical (compared to actual picture)
Frame coverage (playback mode)
Approx. 100% horizontal and vertical (compared to actual picture)
SD, SDHC, SDXC, Internal memory (approx. 22 MB)
DCF and Exif 2.3 compliant
Still images: JPEG Voice messages: WAV Movies: MP4 (Video: H.264/MPEG-4 AVC, Audio: AAC stereo)
Image size (pixels)
13 megapixels [4160 x 3120] 4 megapixels [2272 x 1704] 2 megapixels [1600 x 1200]
ISO sensitivity (Standard output sensitivity)
ISO 125 to1600
Matrix, center-weighted (digital zoom less than 2x), spot (digital zoom 2x or more)
Programmed auto exposure and exposure compensation (–2.0 to +2.0 EV in steps of 1 EV)
Mechanical and CMOS electronic shutter
1/2000 to 1s, 25 s (Add light trails in Choose a style is set to Night sky)
10s, smile timer 5s (self-portrait timer)
Electronically-controlled ND filter (–2 AV) selection
2 steps (f/3.3 and f/6.6 [W])
Range (approx.) (ISO sensitivity: Auto)
[W]: 0.3 to 3.1 m (1 ft to 10 ft) [T]: 0.6 to 1.7 m (2 ft to 5 ft 6 in.)
TTL auto flash with monitor preflashes
Micro-USB connector, Hi-Speed USB (do not use any USB cable other than the UC-E21) Supports Direct Print (PictBridge)
HDMI output connector
HDMI micro connector (Type D)
IEEE 802.11b/g (standard wireless LAN protocol)
2412 to 2462 MHz (1 to 11 channels)
Open system, WPA2-PSK
Bluetooth Specification Version 4.1
JIS/IEC protection class 8 (IPX8) equivalent (under our testing conditions). Capacity to shoot pictures underwater up to a depth of 10 m (32 ft) and for 60 minutes.
JIS/IEC protection class 6 (IP6X) equivalent (under our testing conditions)
Cleared our testing conditions* compliant with MIL-STD 810F Method 516.5-Shock
Supported languages for camera menus
Arabic, Bengali, Bulgarian, Chinese (Simplified and Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Marathi, Norwegian, Persian, Polish, Portuguese (European and Brazilian), Romanian, Russian, Serbian, Spanish, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Vietnamese
One EN-EL19 Rechargeable Li-ion Battery (included) EH-62G AC Adapter (available separately)
Approx. 1 h 40 min (when using EH-73P/EH-73PCH Charging AC Adapter and when no charge remains)
Battery life of still shooting
Approx. 220 shots# when using EN-EL19*
Battery life of movies (actual battery life for recording)
Approx. 1 h 30 min when using EN-EL19*
1/4 (ISO 1222)
Approx.109.5, x67.0, x38.0mm (4.4, x2.7, x1.5in.), (excluding projections)
Approx.177g (6.3 oz), (including battery and memory card)
–10°C to +40°C (14°F to 104°F) (for land use), 0°C to 40°C (32°F to 104°F) (for underwater use)
85% or less (no condensation)
Camera Strap, EN-EL19 Rechargeable Li-ion Battery, EH-73P Charging AC Adapter(*), UC-E21 USB Cable, Brush *A plug adapter is included if the camera was purchased in a country or region that requires a plug adapter. The shape of the plug adapter varies with the country or region of purchase.
1. All measurements are performed in conformity with Camera and Imaging Products Association (CIPA) standards or guidelines.
1 Dropped from a height of 1.8 m (5.9 ft) onto a surface of 5 cm (1 in.) thick plywood (changes in appearance, such as paint peeling off and deformation of the drop shock portion and waterproof performance are not subject to the test). These tests do not guarantee that the camera will be free from damage or trouble under all conditions.
2 Battery life does not reflect the use of SnapBridge and may vary with the conditions of use, including temperature, the interval between shots, and the length of time that menus and images are displayed.
3 Individual movie files cannot exceed 4 GB in size or 29 minutes in length. Recording may end before this limit is reached if camera temperature becomes elevated.
Nikon will not be held liable for any errors this manual may contain.
The appearance of this product and its specifications are subject to change without notice.
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