SINGAPORE – Nikon Singapore Pte. Ltd. is pleased to announce its Nikon Df digital SLR is the recipient of two Camera Grand Prix (GP) Japan 2014 awards with Camera of the Year and Readers Award. The AF-S NIKKOR 58mm f/1.4G is also the recipient for Lens of the Year, bringing a total number of three honors received from the awards sponsored by the Camera Journal Press Club.
“It is a compliment to the Nikon Df’s bold combination of timeless design and modern features, to receive both Camera GP Japan 2014 Camera of the Year and Readers Award,” said Uemura Kimito, General Manager of International Marketing Division Imaging Group, Nikon Singapore Pte. Ltd. “The award for Lens of the Year for the AF-S NIKKOR 58mm f/1.4G also provides a continual testament to the build and precision of our NIKKOR lenses. This precision-crafted lens and its unparalleled clarity, especially in low-light photography, embody Nikon’s passion and pursuit for imaging excellence.”
Remarks from the Camera GP Japan 2014 Executive Committee regarding Camera of the Year selection:
“In this digital age when priority is given to making cameras more efficient and improving their specifications, the Df is extremely successful at proposing a return to a time when photography took a little longer and users enjoyed manual operation of these precision devices. While the longing for the ‘good old days’ and reversion to the past that the Df represents have been criticized, the camera has been well received because it proposes a shooting style that allows users to relax and concentrate on photography for a fresh new sense – one not often experienced in this modern age. What's more, the superior operation and basic performance afforded by the ‘retro’ design, and the camera's support for older NIKKOR lenses speak not only to fans of conventional film cameras, but to a new class of users for whom this camera represents a gateway to digital cameras. Intentions behind development of the Df are clear and its contribution to photography is great, characteristics rarely seen with digital cameras released in recent years, making it suitable for selection as Camera of the Year.”
A sample of comments from general users regarding Camera GP Japan 2014 Readers Award selection:
The Df brings the responsive feel of the manual focus SLR age to the modern digital age.
• Operation, rendering capability, and style, all while preserving analog operation, are very appealing.
• The distinct concept that allows users to experience and enjoy the essence of photography is wonderful.
• The Df is less an electronic device and more a ‘photographic device’ that makes users want to release the shutter with full consideration of each shot. I want to apply shutter speed, aperture, and sensitivity settings with careful consideration. The great flexibility offered by the camera, especially in terms of the wide range of sensitivities that can be used without concern, is very good. Not equipping this camera with movie recording functions was definitely a good move. Nikon is to be praised for the great open-mindedness and flexibility they have shown in developing and releasing this camera.
Remarks from the Camera GP Japan 2014 Executive Committee regarding Lens of the Year selection: “This lens represents a modern version of Noct NIKKOR lenses by offering excellent rendering of distant points as points at maximum aperture, and beautiful blur characteristics in close-ups. Differences in rendering resulting from changes in aperture setting or shooting distance exhibited by this single lens are also appealing. It is an ambitious lens that makes mastering it enjoyable by daring to be unique at a time when size and balance are emphasized. This lens clearly reflects the intent and exacting nature of its developers.”
Nikon, At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Singapore Pte Ltd distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system in over 50 countries. For more information, visit http://nikon-asia.com. Connect with Nikon and other photographers on Facebook at www.facebook.com/NikonAsia and get the latest news and information from Twitter by following @NikonAsia.