Corporate News

2016-04-21

Nikon D5 and D500 receives the Red Dot Award: Product Design 2016

Two latest Nikon DSLR cameras, the D5 and D500, are selected in recognition of its respective innovative design for the annual world-class award

SINGAPORE – The latest Nikon D5 and D500 are among the recipients for the Red Dot Award: Product Design 2016, as proudly announced today by Nikon Singapore Pte. Ltd.

The Red Dot Award: Product Design is a world-class award presented to products released over the past two years. Selected products are ones that exhibit superiority in terms of a total of nine aspects, including innovation, functionality, ergonomics, ecology, and durability.

Winners are selected from approximately 5,200 entries from 57 countries around the world, and will be on display at a special exhibition to be held from July 5 to July 31, 2016 at the Red Dot Design Museum in Essen Germany.

About the Nikon D5
The D5 is Nikon's latest FX-format flagship DSLR.  It offers superior performance that begins with a markedly improved ability to track moving subjects and notably better image quality at high sensitivities, as well as the ability to respond to a wide variety of scenes and subjects.  Equipped with a next-generation, 153-point autofocus (AF) system and offering high-speed, approximately 12-fps*1 continuous shooting performance (with AF and AE tracking), the camera is capable of accurate capture of the intended subject under a variety of circumstances. In addition, the new Nikon FX-format CMOS sensor and new EXPEED 5 image-processing engine have enabled support for the highest standard sensitivity in Nikon's history, ISO 102400, as well superior high-sensitivity performance not only with capture of still images, but also with recording of newly supported 4K UHD (3840 × 2160) movies.

About the Nikon D500
The D500 is Nikon's new flagship DX-format digital SLR camera.  It is equipped with the same next-generation, 153-point AF system built into the D5, and supports captures of the intended subject with high-speed, approximately 10-fps*2 continuous shooting. Adoption of the new EXPEED 5 image-processing engine and a new Nikon DX-format CMOS sensor ensure superior image quality over a broad range of standard sensitivities, from ISO 100 to 51200, with recording of both still images and movies. What's more, the camera responds to the needs of professionals with support for 4K UHD (3840 × 2160) movie recording, as well as SnapBridge, an app that enables seamless connection of the camera to a smart device*3.

1 At shutter speeds of 1/250 s or faster in CH release mode

2 At shutter speeds of 1/250 s or faster in AF-C autofocus mode with the camera powered by an EN-EL15, and all other settings at default values

3 Smartphones and tablets running iOS or Android™

About the Red Dot Award: Product Design

2016 marks the 61st Red Dot Award: Product Design, sponsored by Germany's Design Zentrum Nordrhein Westfalen, to be held. See the Red Dot Online website (http://en.red-dot.org/) for further information on the Red Dot Design Awards.

About Nikon

Nikon. At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Singapore Pte Ltd distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system in over 50 countries. For more information, visit http://nikon-asia.com. Connect with Nikon and other photographers on Facebook at www.facebook.com/NikonAsia and get the latest news and information from Twitter by following @NikonAsia.