Nikon’s latest campaign narrates the journey of image perfection and unique relationship between photographers and their lenses
SINGAPORE – Nikon Singapore Pte Ltd announced today the launch of I AM MY NIKKOR, a platform that weaves together a tapestry of narratives as shared by renowned photographers from Asia Pacific, Middle East and Africa. Developed as an initiative to bring together a diverse range of photographers to discuss their unique relationships with their lenses, I AM MY NIKKOR presents the different perspectives on how remarkable lens technology can shape inspiring photography experiences. Enabling photographers to provide a view of the different and beautiful localities of various countries, this campaign also dives into NIKKOR’s extensive arsenal of lenses, highlighting both newly introduced and signature lenses that the photography community has come to love and enjoy.
“Over the decades of working with renowned photographers to bring their images to life, Nikon has gathered a wealth of unique and personal stories that accompanied remarkable experiences that each lens presents to the photographers,“ says Hiroaki Ono, General Manager of International Marketing Division Imaging Group, Nikon Singapore Pte Ltd. “I AM MY NIKKOR serves to bring their stories to a shared platform, and inspire a wider community of enthusiasts, aiming to connect visual story tellers to one another through the culture of photography.”
I AM MY NIKKOR curates an initial selection of stories from over 11 featured Nikon photographers, painting a picture of each artist and his or her intimate, personal connection to the lens. Accompanying each story is a selection of images the photographer has captured with the lens, showcasing the photographer’s work alongside a personal interpretation of the culture of photography. The audience can look forward to an array of tips on image creation techniques, stemming from informative videos and photographers’ anecdotes of on-the-ground experience to help them maximise their potential with NIKKOR lenses.
The website also features the newest addition to the diverse and extensive NIKKOR line-up, the AF-S NIKKOR 24-70mm f/2.8E ED VR, which will be among the first lenses to be highlighted on the website. Set in the majestic deserts of Jordan, the lens and its cutting-edge optical innovation captures incredible details of the intricate stronghold of Petra and the imposing aura of the desert. Visitors to the website will be able to experience up close in high-resolution as they learn more about this remarkable lens, alongside other NIKKOR lenses, as each photographer shares a story meticulously entwined into the details of their intended shots. The featured collection is also accompanied by behind-the-scenes videos and interviews, offering an exclusive peek into the storytelling process of some of the world’s best photographers.
Visitors of the website will also find themselves enthralled by the myriad of destinations from all across the world as they discover more stories from behind the lens. From the iconic Paris, to the culture-rich Chiang Mai, the featured photographers share and present the colours of the local life and destination in each shot with their respective NIKKOR lens of choice.
Nikon users from the region will be encouraged to pay tribute to their world around them through photography, as I AM MY NIKKOR becomes a source of inspiration for the ever-growing community of visual storytelling enthusiasts. Future developments in the pipeline for the platform include opportunities for users to share their photos and NIKKOR experiences. I AM MY NIKKOR is set to expand with more NIKKOR lenses to further encourage the creation of brilliant and awe-inspiring images with the ever-growing community of photographers.
NIKKOR (http://www.nikkor.com) is Nikon's brand of photographic lenses. The NIKKOR name arose from adding "r", a common practice in the naming of photographic lenses at the time the name was established, to "Nikko", the Romanized abbreviation for Nippon Kogaku K.K., the original name used when the company was established.
In July 2015, Nikon announced its milestone achievement of 95 million in total production of NIKKOR lenses for Nikon interchangeable lens cameras.
Nikon's line-up of lenses for cameras with interchangeable lenses currently consists of more than 90 types of lenses, including ultra-wide-angle to super-telephoto lenses, fisheye lenses, zoom lenses, micro lenses, and PC-E lenses that support a wide variety of applications, as well as 1 NIKKOR lenses for advanced camera with interchangeable lenses. More information and contents on NIKKOR lenses is also available with the NIKKOR & ACC app.
Nikon. At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Singapore Pte Ltd distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system in over 50 countries. For more information, visit http://nikon-asia.com. Connect with Nikon and other photographers on Facebook at www.facebook.com/NikonAsia and get the latest news and information from Twitter by following @NikonAsia.