I AM
YOUR CREATIVE TOUCH

With the intuitive D5500, following your creative instincts has never been this easy. Simply touch where you want to focus, shoot and then share with built-in Wi-Fi®.

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A ONE-CLICK WONDER

Introducing the S3700, S2900 and L31 - the slim and stylish new COOLPIX line-up designed to fit effortlessly into your lifestyle and pocket.

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Make Every
Moment
A Masterpiece

The world is your muse. And with a Nikon camera, you can share your vision in true-to-life detail. Whether you're a beginner or a professional, tell your story with a Nikon camera.

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THE FULL FX RANGE

Explore a world of unlimited shooting possibilities with FX cameras and lenses. Trusted by professional photographers around the world, the FX range will help you bring your creative vision to life in crisp clarity.

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DIGITUTOR

Discover how you can make the most of your Nikon camera to enhance your photography potential.

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I AM
THE PURSUIT OF PASSION

Find out what makes the D7100 a perfect camera to bring any passionate photographer’s vision to life.

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I AM
90 MILLION

Nikon is proud to announce the total production milestone of 90 million NIKKOR lenses. Since 1959, NIKKOR has prided itself on combining advanced optical technology and exceptional lens craftsmanship to produce an outstanding range of lenses that help you capture the world.

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14-01-2015

Chic, Compact and Capable: Capture Life’s Precious Moments With Nikon Spring 2015 COOLPIX

The latest COOLPIX range with sleek looks and an array of image enhancement features provide exciting ways to shoot and share great keepsakes...
06-01-2015

Nikon D5500: Photographic excellence made smarter and easier

Infinite creativity is at the fingertips with Nikon’s new 24.2-megapixel DSLR featuring a vari-angle touch screen monitor and instant sharing capability with wireless connectivity.

06-01-2015

Exceptional Telephoto Performance Takes on a Highly Portable Form

As the world’s lightest 300mm lens and the first NIKKOR to employ a Phase Fresnel lens, the new AF-S NIKKOR 300mm f/4E PF ED VR delivers superior picture quality in a compact and light package

06-01-2015

New NIKKOR Telephoto Zoom Lens Brings Users Closer To the Excitement

The new AF-S DX NIKKOR 55-200mm f/4-5.6G ED VR II with retractable barrel mechanism delivers sharp stunning images to DX-format users

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Learn & Explore
Take your creativity to new heights through inspiring stories, feature articles on photography tips and broaden your skills with the latest news on workshops and courses.

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Nikon D5500: Share Your Creative Touch
Get in touch with your creativity with the new D5500. Packed with intuitive features like a touch screen vari-angle LCD monitor, this compact DX-format camera will empower you to approach your photography from a fresh new angle.

DIGITUTORS

See how to make the most of your DSLR

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